Hello, I'm Alyssa, a freelance Graphic Designer based in Carmel, IN! I
graduated from Indiana University with a BA in Studio Art and Medical
Illustration, but in regards to graphic design and dev, I am mostly
I specialize in brand identity, rebranding, website design and logo design. I often work with entrepreneurs, startups and small businesses.
I very much enjoy forming relationships with those in my community, so whether it is to work together, grab coffee and network or a job offer I would love to speak with you!
With this redesign, I wanted to modernize the look and feel of the salon. The color palette and font choices were specifically chosen to complement the look and feel of the actual salon. G Michael Salon has been voted #1 in the state and in the top 200 salons in the country so I wanted the new website to represent that reputation.
MovePro is a local moving company located in Fort Wayne, IN. They are a family-owned and operated business that was looking to rebrand but keep the charm of their reputation. Brandon, the owner, wanted to pay homage to the original branding by keeping the same orange in the rebrand. I incorporated a light blue within the rebrand to enhance the welcoming factor of the company.
Gaming2Give is a local charity started by Maria Santiago, the owner of M Santiago Group. Maria and her partners wanted to express youth in their branding for this charity. I designed the logo, animation and website to mock the look and feel of Mario Kart from the early '90s. This event was intended to attract youth, but also those of all ages. Gaming2Give was planning to have a booth at various gaming conventions throughout Indianapolis, so we needed the branding to be attention grabbing and fun.